Smart Packaging
Watermarks
Smart Packaging - Watermarks
Watermarks are a faint—semi-transparent design barely visible to the eye. Watermarks protect the copyright of a product. The watermark is used to distinguish between an authentic product and a counterfeit one. Some watermarks can be strategically hidden and digitally printed onto a label or carton. Watermarks can be printed inline in the first pass without needing to add any equipment. It is a great brand protection tool.
Overview of Smart Packaging
Smart labels and packaging connect brands with their consumers and consumers with the brands through their products. Smart packaging has the ability to change the packaging landscape, providing consumers and patients with a digital experience, authentication, medication adherence tracking, product re-ordering, loyalty programs, rewards, that traditional packaging can not achieve. Smart packaging can range from a label that can indicate that change in temperature, tampering, authenticity, to a full connected experience that can immerse and connect consumers and patients with a range of rich multimedia videos, gamification, and coupons to tracking health behaviors, medications, alerts and reminders. Capturing the critical data to promote healthy lifestyle changes to increase health outcomes.
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CCL Smart packaging Proof Point
Smart Products healthcare labels from CCL are intelligent labels with enhanced features and functionality to communicate throughout the supply chain and to the end user. Features ensure consumer safety, brand security, and the ability to collect consumer data.
Features include:
2D Scan Codes: 2D Scan Codes are a low-cost solution for an interactive web connected label. Features include customizable URL’s, security codes, track & trace, and consumer intelligence.
Radio Frequency Identification (RFID): CCL integrates RFID tags into pressure sensitive labels and tags and is ideal for product authentication, access control, diversion control, payment automaton, inventory management, and data collection.
Scratch-Off with VDP (SMS): Scratch-Offs with variable data printing is the perfect solution to spur immediate sales and promotion to your products. Scratch-off construction is perfect for hiding variable data associated with your product, and can be used as a single hand-out piece or inside other vehicles.
Temperature Indicating Labels: When there is a need to determine if a product has been exposed to a temperature where it could be damaged, spoiled, or become ineffective, you want to know about it. A temperature excursion indicator can be built into the primary or secondary labels for products like this. The indicator gives a visual indication that a specified temperature has been exceeded within seconds.
Near Field Communication (NFC): Near Field Communication allows NFC enabled smartphones to tap NFC enabled packages to make a voice call, to launch a video, to launch a website, to reorder a purchase, to receive a text message, to open a document, and to keep track of medicine adherence.
