
Smart Packaging
CCL Pharma ID

Overview of CCL ID
Serving the packaging and promotional industry for over sixty years, CCL is the global supply chain leader of innovative premium packaging, promotional vehicles, and comprehensive label solutions for the world’s largest consumer and healthcare corporations.
We see ourselves as problem solvers and can partner with our customers to create innovative solutions with functional labels and tags for various types of packaging.
Our latest technology to hit our healthcare market is CCLiD. CCLiD takes Secondary Packaging to the next level. It is an innovative way to collect information from users engaging with the product. CCLiD is a technology developed to track, collect, and protect different kinds of products across their journey in many different ways. The tracking capabilities allow for more information about the consumer to be collected as well as the ability to share information. CCLiD is a complete solution for brand protection and consumer experience.
The technology is accessible for all in the palm of your hand!
- Image of Phone Interacting with NFC
CCLiD allows the brand to understand a patient’s medication usage and offers a series of direct interactions with the customer. The technology upgrades to re-order prescriptions. This capability can get a better understanding of the patient’s adherence. Authentication is made easy with CCLiD. The consumer can be sure that they are consuming an original and safe product by reading the tag id on each product. From the consumer’s perspective, there is security in knowing that the medication can be traced from the origin to the point of sale. NFC Traceability helps avoid the products from getting diverted or ending up in the gray market. This technology is essential since counterfeiting pharmaceuticals is a major concern not only for manufacturers but for consumers as well.
Through unique NFC tags (Near Field Communication) it is possible to make each product unique and carry out any of the following functions:
- Consumption Information
- Cross Selling
- Promotional Campaigns
- Strategic Information
- Reading Map
- Code Management
- Counterfeit protection
- Brand authenticity
- Unique products
- Security against outsourcing
- Client Communication
- Campaign Management
Offerings:
Labels with Individual Codes
- Counterfeit Security
- Brand Authenticity
- Unique Products
- Outsourcing Security
Operation System Apple & Android
- Customer Communication
- Consumption Information
- Cross Selling
- Promotional Campaigns
- Customized APP
Web Portal
- Strategic Information
- Reading Map
- Code Management/ Brand Protection
- Campaign Management
CCLiD offers access for all, all the time!
The CCLiD App is available on Apple and Android platforms and it is simple and user-friendly.
Just open it and select reading mode – NFC Tag.
Customer Experience
- Customized promotional campaigns
- Push Messages
- Customer assessment/feedback
- Consumption data
- Interactivity
- Authenticity Guaranteed
- Information about losses, recalls and blocks
- Promotional actions
- Geographic Data
The geolocation tracking occurs only when the label is read. The mobile phone isn’t tracked in real-time.
- Anti-Counterfeiting Protection
- Traceability by geolocation
- Database
- Tag or batch block in suspected cases
- Web Portal
- The Technology is not developed for inventory management.
CCLiD Security TAG
- Codes are stored in a secure server, preventing hacker attacks
- The unique tag number (Tag id) will never be repeated
- Monitoring the reading of the tags, allows a tag to be deactivated if needed
- Besides Tag id, the CCL iD offers trillions of different code combinations.
- Tag protected against readings preventing the code from being copied
NFC Technology
NFC is a radiofrequency technology which allows data to be exchanged between different types of devices.
_ The reading distance is up to 2 inches.
_ It can only be read at short distances.
_ It is considered a RFID device, as it can store data.
_ It has a unique identification number (7 positions).
_ It can be protected by a password.
_ It is virtually impossible to replicate.
_ It is possible to customize the written data at the web portal.
NFC Technology
Currently there are 3.0 billion cell phones with NFC. The list of NFC-equipped devices has been growing every day. Lots of Android devices have NFC, and every iPhone, from iPhone 6 on, also presents this feature. NFC has also been added to the iPad range, starting with the iPad Pro, the iPad Air 2, and the third-generation iPad Mini, but those devices won’t work with in-store contactless readers. https://support.apple.com/en-us/HT208531
For cell phones that do not have NFC, there is also the possibility of attaching an external reading as the models below:
Frequently Asked Questions (May not be necessary, but we can rework this if we see value in this information.)
What can make a label be invalidated?
The label can be invalidated in case of theft, loss or misappropriation. The app displays a message as “valid product” but with restrictions. The invalidation can also occur with a label damaged by a shock, inappropriate liner tension during labeling process, antenna crack, etc.
What prevents a label from being cloned?
It is impossible to prevent a tag id cloning. If a malicious chip manufacturer wants to replicate a tag id, it is impossible to stop them. That is why a tag id alone is not enough to guarantee the item safety. For this reason, CCLiD was created, to insert in the tag an extremely strong security layer.
A label has been falsified and has a fake NFC tag. What happens when CCLiD reads it?
An “invalid” tag will be displayed. It is impossible to associate a fake tag with a product in the app.
Contact Us
Contact a Packaging Specialist.
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CCL Smart packaging Proof Point
Printed literature pads with a glued spine that allow sheets to be teared off individually. The pads can be customized to any page count. Glued pads contain Directions For Use (DFU), commonly used in pharmacies allowing the pharmacist to rip off a sheet per bottle of medication to give to the patient.
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Braille Labels
Pharmaceutical braille is a tactile writing system used to label medication packaging for individuals who are visually impaired or blind. Pharmaceutical braille labels are designed to provide important information about the medication, including dosage, administration instructions, and warnings, in a format that can be easily read and understood by individuals with visual impairments.
Pharmaceutical braille labels are typically created using a special printing process that embosses the braille text onto the label material. This process creates a raised surface that can be felt by touch, allowing individuals with visual impairments to read the label with their fingertips.
Inverted Hanger Labels (IVHL)
The inverted hanger feature allows the label to hang upside down, making it easier to read the information on the label when the medication is stored on a shelf or in a medicine cabinet. This design also helps to conserve space, as the label can be hung on a peg rather than taking up valuable shelf space.
Inverted Hanger labels for medication are typically made from high-quality, durable materials that are resistant to moisture, light, and other environmental factors that can affect the quality and effectiveness of the medication. They are also designed to meet industry regulations and standards for medication labeling, ensuring that patients receive accurate and comprehensive information about their medications.
Pressure Sensitive Labels
Pressure sensitive labels, also known as self-adhesive labels, are a type of label that adheres to a surface when pressure is applied. These labels are made of three layers: the facestock (the label material), the adhesive layer, and the liner (the backing material).
When pressure is applied to the label, the adhesive layer sticks to the surface, creating a bond. This type of label is commonly used for product labeling, packaging, and branding purposes.
Guide to Pressure Sensitive Labels
Pressure sensitive labels, also known as self-adhesive labels, are a type of label that adheres to a surface when pressure is applied. These labels are made of three layers: the facestock (the label material), the adhesive layer, and the liner (the backing material).
When pressure is applied to the label, the adhesive layer sticks to the surface, creating a bond. This type of label is commonly used for product labeling, packaging, and branding purposes.
Pressure sensitive labels can be made from a variety of materials, including paper, plastic, and foil, and they can be printed in a range of colors and designs. They are easy to apply and remove, making them a popular choice for labeling products in many industries.
Smart Labels and NFC: Enhancing Customer Engagement Before and After
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Radio-frequency identification (RFID)
Radio-frequency identification (RFID) technology has revolutionized the way organizations in various industries track and manage inventory, as well as improve overall efficiency and safety. In recent years, the use of RFID has expanded beyond inventory management to customer engagement, particularly through Near Field Communication (NFC) labels. NFC labels are becoming popular for creating unique brand experiences before and after the sale. They allow customers to learn more about the product or brand by sending the customer to a product-specific landing page. This white paper will examine the use cases of NFC labels as a promotional labeling tool and explore two industries – healthcare and wine – where RFID technology is driving value.
Guidelines for Directions for Use (DFU)
Guidelines for Directions for Use (DFU) are similar to Instructions for Use (IFU) but specifically pertain to medical devices. The DFU provides detailed instructions to the user on how to use the device safely and effectively. These guidelines are critical for healthcare professionals and patients who are using medical devices for treatment or diagnosis.