Brand Protection and Security for Pharmaceutical Labels and Packaging
Brand Protection
Protection and Securing Brands
Pharmaceutical and life science companies spend an absorbent amount of money in research and development to bring their medicines and brands to market only to get diverted or counterfeited. According to the Organization for Economic Cooperation and Development (OECD), the global counterfeit market is worth approximately $461 billion dollars or roughly 2.5% of all global trade.
Developing an effective brand protection strategy will defend against counterfeiting, diversion, obsolescence, and maintain brand integrity. CCL Healthcare has protected brands for decades with custom brand security strategies and security solutions. These systems protect the integrity of brands and defend against grey market activities.
CCL is the market leader in brand protection, offering a wide range of options that include Overt, Covert and Forensics security features.
Brand Protection Security Features
Overt
Discernable to the average person with no tools/training and difficult to reproduce/replicate
Covert
Not immediately discernible to the average person and visible only with additional tools/training
Forensic
Forensic features are the most sophisticated, visible only with a custom reader or laboratory equipment.
Brand Protection Strategy
CCL Healthcare specializes in brand security and protection printing and offers tamper-evident solutions to protect consumers against tampering. Our vast knowledge and expertise give us a competitive advantage in security printing. Our team can advise brands on the pitfalls and successes the industry has seen over the years. They can also advise on developing a layered approach to securing a brand’s packaging.
Brand owners look to their print providers for solutions to protect their products and customers from diverted and counterfeited products. A successful brand protection strategy in today’s demanding environment requires the latest security technology delivered on a flexible printing platform that can accommodate variable printing, low-volume to high volumes, short lead times, customization, the largest selection of substrates and the flexibility to print digital and flexographic.
Too often, brand owners have a limited option of proactive partnering between security technology providers and print service providers. CCL Healthcare has stayed on the cutting edge with security print technology and substrates by partnering with brand security firms to maximize the capabilities and offerings and quickly deliver results. Brand owners can confidently select CCL Healthcare to fulfill their most demanding product protection needs.
Tamper-Evident Security Labels
Our brand protection labels provide visual evidence of tampering or unauthorized access to a product or package. Our pressure-sensitive labels offer an extra layer of security to products and protect against contamination and tampering.
How Do Tamper-Evident Labels Work?
Tamper-evident security labels show signs of tampering through a change of color, pattern, or text that becomes apparent when you remove the label. Non-destructive labels often feature hidden messages or patterns that become visible when tampered with.
Get Brand Security With CCL Healthcare
Our labels are all manufactured under a cGMP process with a specialization in Track and Trace Serialization. We create products that assure our customers of full protection. Our brand and label coverage remain consistent across all products, ensuring labels are properly displayed and easily recognizable. Contact a packaging specialist today to receive brand protection.
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Contact a Packaging Specialist.
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Brand Protections Features
- All
- Overt
- Covert
- Forensic
