Brand Protection
Grey Market- Serialization

According to the Organization for Economic Co-operation and Development (OECD) and the International Chamber of Commerce (ICC), global counterfeiting has increased 10,000% over the last 20 years reaching an estimated $461 Billion USD.

Counterfeit seizures around the world have produced everything from fake pharmaceuticals to luxury handbags to automotive parts proving no product or market is immune.

Developing a comprehensive anti-counterfeit strategy involves many components based on individual markets and geographic areas. Adding multiple layers of physical and digital protection in the battle against counterfeiting significantly decreases you, your brand and your company’s exposure. One extremely effective method of protection is serialization with track and trace capability. By 2018, 75% of all pharmaceuticals manufactured globally will utilize government regulated programs employing serialization with track and trace to battle counterfeit product.