Folding cartons with product display windows are particularly effective for products that are visually appealing or have unique features that are not immediately apparent from the packaging alone. The window allows customers to see the product in detail and may encourage them to make a purchase based on the product’s appearance.
Expanded content labels are known by a few names. They are referred to as extended content booklet labels (ECL booklet labels), booklet labels, or even OTC booklet labels. Regardless of the name, these labels have an integrated booklets and are essentially brochures that are attached to the outside of medication bottles or packaging.