Single Ribbon Leaflet Overview ​

Expanded Content Labels

Expanded Content Labels - Single Ribbon Leaflet

Expanded Content Labels (ECL) Single Ribbon Leaflets are a multi-panel solution best described as a label with one single sheet of printed literature ribbon to fit around the product. The leaflet expanded content label is encompassed into a self-adhesive, fully laminated label with an adhesive tab, and is constructed to ribbon around the product. It is suitable for a wide variety of packaging types and is ideal for directions for use, informative labeling, and multilingual information. Leaflets can be customized based on your product’s specific needs including panels, constructions, materials, tabs, imprinting method, and color combinations, delivering the most effective solution for your product requirements.

Overview of Expanded Content Labels

Expanded Content Labels (ECLs) are the go-to solution for manufacturers who require a lot of space to display important product information. They are particularly useful in industries such as pharmaceuticals, cosmetics, and food where regulations demand a lot of text be displayed on the product packaging. ECLs are versatile and can be used in a wide variety of packaging types such as bottles, cartons, and containers, including uniquely shaped ones. 

 Not only do ECLs display large amounts of information, but they can also be used as a marketing tool. By creating extra space for promotional coupons and eye-catching graphics, ECLs can help products stand out on store shelves. The ability to integrate both pressure-sensitive labels and loose, folded outserts, or booklets into a single label creates a more cost-effective, secure, and user-friendly approach to product packaging. 

 ECLs can be created as a booklet or leaflet encompassed into a self-adhesive, fully laminated label with an adhesive tab. This makes them easy to use and allows customers to access the information quickly and efficiently. The versatility of ECLs extends to the labeling of small or large containers, round, square, curved or uniquely shaped bottles, cartons, and containers. 

 ECLs offer manufacturers the ability to combine important product information with eye-catching design and promotions in a single, user-friendly label. They are an effective way to meet regulatory requirements while also providing a competitive advantage in the marketplace. 


Expanded Content Label Options

ECL Page/Panel Counts


  • Stitched booklets: 4-184 pages
  • Glued bound booklets: 4-48 pages


  • Single Panel max: 16 panels
  • Multiple Ribbon glue bound max: 32 panels
  • Removable ECL leaflets allow the booklet to detach information without damaging the rest of the package.
  • Resealable ECL Leaflets allow the label to be opened and closed for repeated use. The leaflet label also has a resealable closure available in many different versions. It can be covered with a dirt repellent and attractive looking lamination.
Open Tab Positions

Tab opening direction options: left or right

Tab opening direction options: left or right

Tab opening direction options: left or right

Tab opening direction options: left or right

Base Construction

Full Base Label -Expanded Content Labels

Full Base Labels are designed for use on flat surfaces including cartons, kits and cards. The base spans the entire length of the ECL from edge to edge. Bases can be constructed from a large array materials and is offered Clear, White, Black, Opaque or metalized substrates.

Full Base Section Shown in Blue

Front Side of the Label

Partial Base Label -Expanded Content Labels

Partial Base Labels are designed for use with cylindrical clinical containers such as bottles, vials, canisters and syringes. Partial Bases are a small section of base that adheres to the container and allows the booklet to wrap around the curved surface, generally the tab section is used to adhere to the other side of the container, securing the booklet. Bases can be constructed from a large array materials and is offered Clear, White, Black, Opaque or metalized substrates.

Small Partial Base Section Shown in Blue

Large Partial Base shown in Blue

Front Side of the Label

Segmented Label Base Construction -Expanded Content Labels

Segmented label base constructions are used when it is necessary to wrap a booklet label around one or more edges of a box or carton. As illustrated below it uses “2 base section” so the label is able to bend and adhere correctly around corners or tight radiuses. It is important to have all the packaging component dimensions when designing this type of label. 

 2-Base Section Shown in Blue

Front Side of the Label

Other Available ECL Formats
  • Full Graphics OTC with ECL
  • Multi-Wrap
  • Encapsulated Tear off leaflet
  • Back label with leaflet
  • Back label with stitched booklet
  • Back label with glue bound booklet
  • Tear off leaflet with zipper opening
  • Clinical Booklets 
Available Imprinting Methods
  • Thermal transfer
  • Laser
  • Hot stamp
  • Data lase
Lamination Options

Patterned Lamination for Imprinting

Patterned Lamination leaves an unlamented area for Imprinting.

Label Example

Fully Laminated - ECL

Full Lamination shown in pink

Label Example

Compatible Container Types

ECL’s can be custom made for many types of packaging. The flexibility of ECL’s designs even allow the most difficult containers or primary package to accommodate an ECL.

  • Round Bottle
  • Square Bottle
  • Vial
  • Syringe
  • Ampule
  • Carton
  • Auto Injector
  • and More

ECL Questions?

Not sure of what you need for your application ? One of our packaging specialists will be glad to help.

Why choose CCL for Expanded Content Labels

Our pharmaceutical and Healthcare Expanded Content Labels are printed with the most advanced equipment available in the industry. Pairing our highly trained and qualified staff with our robust SOP’s and cGMP facilities allows us to exceed our customers’ quality expectations. Our investment in equipment and people has allowed us to continually be the market innovators and grow our secondary packaging offerings to meet the unique challenges that the pharmaceutical and healthcare industry demands. When it comes to quality, CCL Healthcare is the market leader investing heavily into vision verification systems and establishing the standard for pharmaceutical printing in the industry. The standard includes ensuring every product is 100% verified and documented for traceability. We manufacture under cGMP and ISO standards in temperature and humidity control facilities. Our dedicated quality assurance team and production departments follow strict SOPs and CSPs in fully segregated manufacturing areas. Our global presence and manufacturing footprint allows you to go global with 34+ specialized healthcare sites. Our experienced staff provides the highest level of service, technical expertise, and product innovation anywhere you are.

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