Protection and Securing Brands
Counterfeiting and diversion threaten brands around the world, amounting to nearly half a trillion dollars a year in trade, according to a 2016 study by the Organization for Economic Co-operation and Development and the European Union’s Intellectual Property Office. The United States is hit the hardest by such illegal trade, per the report, and pharmaceutical products are among those at risk. Despite such risks, many healthcare products are marketed without brand-protection strategies. To help you decide what steps you should take for your brand, we answer some of the most common questions about brand protection below.
Overt
Discernible to the average person with no tools/training and difficult to reproduce/replicate
One thing all successful brand protection strategies have in common is they employ “Layers” of protection. Anti-Counterfeit technology can be classified into 3 primary categories: Overt, Covert and Forensic. Within these 3 primary categories, package component modifications can be customized further to add additional layers of protection. Let CCL guide you through the process.
Color Shift Ink
The color of the ink changes from when viewed at different angles. (blue to purple for instance) This type of ink is highly controlled. It is used on currency in more than 86 countries.
Dot Varnish Void
A void of varnish 1/32” in diameter is placed in a predetermined spot within the flood varnish of the label. The location of the void dot can be changed and recorded on every lot.
Varnish Pattern (with intentional error)
A graphic is repeated in the varnish as a wallpaper pattern. An intentional print error in the pattern adds further security.
Die Corner Radius
One of the corner radiuses on this label is intentionally larger than the other three.
Tamper Carton Seals
Protecting drugs or medicine with tamper evident seal, bands, or labels is a critical safety measure in preventing the product from being altered, diluted or replaced with fake product.
Tamper Evident Neck Bands
Protecting drugs or medicine with tamper evident neck bands, are a critical safety measure in preventing the product from being altered, diluted or replaced with fake product.
Tamper Evident Full body Shrink Sleeve
Protecting drugs or medicine with a tamper evident full body shrink sleeve is a critical safety measure in preventing the product from being altered, diluted or replaced with fake product.
Tri-Thermochromic Ink (Semi-Overt)
This is a unique ink that changes three different colors depending on the temperature. For instance it can be purple when at refrigerator temperature, blue at room temperature and clear at approximately 35C.
Covert
Not immediately discernible to the average person and visible only with additional tools/training
Covert text placeholder
Explore our Case studies to learn more about the solutions that CCL Healthcare has to offer to your Healthcare business.
Aphrodite (Semi-Overt)
The color of the ink is changes when viewed in florescent light verse when viewed in incandescent light. This type of ink is highly controlled.
Hidden Indicia
This is a light grey solid color ink. When a lens is laid over the grey print area an image can be viewed. When the lens is rotated 90 degrees a different image is viewed. Without the lens there is no evidence that an image is present.
Digital Watermark
An invisible mark is printed within the exiting graphics of a label. When this area is scanned with a smartphone using a proprietary application, it opens up a predetermined URL.
Guilloche
An intricate printing pattern with a precise design and repetitive pattern that can be authentic both via human readable and with the aid of an application.
Invisible Yellow Micro Serialization
A yellow security ink that respond to a certain light frequency. In this particular use case the number is serialized utilizing digital print technology.
Invisible Blue Serialization
A blue security ink that respond to a certain light frequency. In this particular use case the number is serialized utilizing digital print technology.
Invisible Yellow Static
A yellow security ink that respond to a certain light frequency used in a layered approach is a predefined location with in the artwork.
Invisible Yellow Barcode
A yellow security ink printed as a barcode for authentication that respond to a certain light frequency.
Invisible Yellow Static Branding Mark
A yellow security ink that respond to a certain light frequency. In this particular use case the number is serialized utilizing digital print technology.
Invisible Yellow Static Art
A yellow security ink that respond to a certain light frequency. In this particular use case the number is serialized utilizing digital print technology.
Invisible Blue Branding
A blue security ink that respond to a certain light frequency. In this particular use case the number is serialized utilizing digital print technology.
IR Micro Serialized Text
A red security ink that respond to a certain light frequency. In this particular use case the number is serialized utilizing digital print technology.
Finger Printed Barcode
Barcode technology that utilize cameras to finger print the print patterns with in the barcodes. These print patterns are registered in database and when the labels are interrogate recalled.
Taggant
A covert taggant is mixed into the regular varnish used on a label. The taggant is detected by a small hand held reader. When the correct taggant is present the reader will give a green light. To demonstrate put the reader over the area where it says 30 tablets and push the button. A blue light will come on indicating that the reader is on. Move the reader down into the circle with the pill. A green light will come on indicating the taggant is present.
Coin Reactive
This consumer engaging feature is virtually invisible. When rubbed with the edge of a coin it turns light grey to reveal a hidden message. The coin reactive ink is irreversible and cannot be scanned or photocopied.
Micro Dots
Microscopic dots are mixed in a clear varnish. The dots are engraved with text or a logo and can only be viewed with a 200X or better microscope.
Serialized Micro Text
It can only be seen with magnification. A unique identification number can be assigned to individual items allowing them to be tracked and authenticated in the supply chain and by the end user.
Micro Print
Text is printed in .5 POINT type inside a bar code or border or other pattern on the label. Use magnification to see it.
DNA Presence
An artificially manufactured DNA marker is mixed into a clear varnish and printed in a specific place on a label. The presence and identity of the DNA is determined/authenticated only using forensic lab equipment.
Serialization
A unique identification number can be assigned to individual items allowing them to be tracked and authenticated in the supply chain and by the end user. Smart phones with free to the public apps can be used to read a barcode of that ID number to authenticate the item and give brand owners valuable data. It can even be used to interact with the consumer.
2D Codes
A unique identification number can be assigned to individual items allowing them to be tracked and authenticated in the supply chain and by the end user. Smart Phones with free to the public apps can be used to read a barcode of that ID number to authenticate the item and give brand owners valuable data. It can even be used to interact with the consumer.
RFID
The machine readable UID (Unique Identification ) number of the RFID tag can be read from as far away as five meters and used to track and authenticate a product through the supply chain.
NFC Tamper Evident Loop
This is a food grade taggant which can be mixed into a clear varnish and is detected by a proprietary scanner.
NFC (Near Field Communication)
Near Field Communication allows NFC enabled smart phones to tap NFC enabled packages / labels and verify the authenticity of the product. NFC can also be used as a Tamper Evident Label.
Luminescent Ink (Label)
An area or graphic is printed with an invisible ink. When a UV light is used to illuminate this area the ink can be seen. This ink is available in many colors. It is the same technology used by TSA officials to check your driver’s license validity.
Luminescent Varnish
Luminescent varnish is a varnish that reacts to a particularly light frequency. The versatility of the varnish allows for most designs and art patterns to be printed with no issues.
Forensic
Visible only with custom reader or laboratory equipment
Add Your Heading Text Here
Explore our Case studies to learn more about the solutions that CCL Healthcare has to offer to your Healthcare business.
DNA
A botanically manufactured DNA is mixed into a clear varnish and printed in a specific place on a label. The identity of the DNA is determined using forensic lab equipment.
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