Extended Content Labels (ECL's) - What you Need to Know
Extended Content Labels (ECLs) are a type of label that can convey a large amount of information in a small space. ECLs are used in a wide range of industries, from pharmaceuticals to food and cosmetics. ECLs are versatile and can be used for regulatory compliance, marketing, and consumer engagement. This white paper will provide an overview of extended content labels, including the types of labels available, considerations when designing an ECL label, ideal markets, and what to expect when ordering.
Types of ECLs:
There are several types of ECLs available, including booklet labels, offset inserts, smooth-peel labels, and peel-free labels. Booklet labels are used to display extensive amounts of information in a small label area, and are commonly used in the chemical, pharmaceutical, and food industries. Offset inserts are high-quality ECLs that offer magazine-quality printing and can be delivered in four main types. Smooth-peel labels can increase label space by up to 200%, and are designed to affix and wrap around a variety of containers and products. Peel-free labels are a great way to deliver additional information without leaving adhesive residue or changing the appearance of the package once the label is removed.
Considerations when designing an Extended Content label:
ECLs are not restricted to displaying regulations. While they are effective in conveying all the requirements and regulations set forth by governing agencies, any market can benefit from the potential for creativity they offer. When designing an ECL label, there are a few things to consider in order to achieve the best results. Marketing possibilities are extensive and can include multilingual panels, non-regulatory pictograms, promotions, instant redeemable coupons, brand messages and stories, and recipes. Additionally, environmental considerations, such as the product’s exposure to moisture or sunlight, should be taken into account when designing an ECL label.
Ideal markets for ECL's:
What to expect when ordering ECL's:
When ordering ECLs, it is important to keep in mind the quantity of labels needed and the number of labels per roll or sheet. The type of ECL chosen will depend on the specific needs and requirements of the product. ECLs can be highly customizable, and it is important to work with a manufacturer who can provide high-quality printing and efficient order processing.
Recap of Expanded Content Labels:
ECLs are a versatile labeling option that can be used for regulatory compliance, marketing, and consumer engagement. There are several types of ECLs available, including booklet labels, offset inserts, smooth-peel labels, and peel-free labels. When designing an ECL label, marketing possibilities and environmental considerations should be considered. ECLs are ideal for a wide range of industries, including pharmaceuticals, food, and cosmetics. It is important to work with a high-quality manufacturer when ordering ECLs to ensure efficient order processing and high-quality printing.