Tech Takes Digital Brand Protection Solutions to Another Level

In the past few years, there were major improvements in the available brand security features for digital presses. This is due to advancements in technology that enable printers to utilize different ink types, a broader range of materials, and other security options that were exclusively available for Flexographic (flexo) printing. New custom inks allow for unique specialty security ink technologies such as infra-red ink, invisible yellow and blue, fluorescent inks, and more. 

Third-party resources have played a major role in the development of new inks. A variety of inks are available to support different environmental conditions and the ability to be used for brand security purposes. However, add-on processes such as cold foiling and lamination aren’t possible directly on the digital printing presses but are available inline on the finishing process. Digital allows you to do things that are not possible with flexo. Such as variable printing micro-text, unique barcodes, unique fingerprints, and adding variable security features in multiple locations in one shot. The flexibility to layer several brand protection features is unmatched.