Expanded Content Labels
Glued Booklet OTC Back Label

Glued Booklet OTC Back Label
Over the counter (OTC) booklet labels are designed for functionality, ease of use, resealability, and to be aesthetically appealing on the shelf. When brands are looking to extend their content, for instructions for use while maintaining the stopping power and shelf appeal the ECL back label is the solution. Specifically when they are square, rectangle or oddly shaped containers or traditional full graphic ECLS do not conform or make difficult labeling applications. ECL back labels can be any shape or design and fit an unlimited range of containers.
Overview ECL Booklets
Expanded Content Label Booklets were developed to solve the labeling concerns in the packaging industry around the ability to display regulated copy, with standard environmental factors, lower packaging labor cost, reduce packaging waste, reduce inventory, and eliminate the chances of a mismatching label and leaflet. As ECL’s developed and became more functional their use cases increased to include multilingual, OTC applications, smaller containers, delivering coupons and promotional items just to name a few.
- Endless range of shapes and sizes
- Designed for flat surfaces and tight circumferences
- User-friendly open tabs
- Resealable throughout the products life
- Maintaining brand identity
- A cost-effective alternative to literature
- Automatic label application using standard equipment
Expanded Content Label Options
Booklets
- Stitched booklets: 4-68 pages
- Glued bound booklets: 4-48 pages
Leaflets
- Single Panel max: 16 panels
- Multiple Ribbon glue bound max: 32 panels
- Removable ECL leaflets allow the booklet to detach information without damaging the rest of the package.
- Resealable ECL Leaflets allow the label to be opened and closed for repeated use. The leaflet label also has a resealable closure available in many different versions. It can be covered with a dirt repellent and attractive looking lamination.
- Top
- Bottom
- Center
- Full
Tab opening direction options: left or right
Tab opening direction options: left or right
Tab opening direction options: left or right
Tab opening direction options: left or right
- Full Base
- Partial Base
- Segmented Base
Full Base Label -Expanded Content Labels
Full Base Labels are designed for use on flat surfaces including cartons, kits and cards. The base spans the entire length of the ECL from edge to edge. Bases can be constructed from a large array materials and is offered Clear, White, Black, Opaque or metalized substrates.

Full Base Section Shown in Blue

Front Side of the Label
Partial Base Label -Expanded Content Labels
Partial Base Labels are designed for use with cylindrical clinical containers such as bottles, vials, canisters and syringes. Partial Bases are a small section of base that adheres to the container and allows the booklet to wrap around the curved surface, generally the tab section is used to adhere to the other side of the container, securing the booklet. Bases can be constructed from a large array materials and is offered Clear, White, Black, Opaque or metalized substrates.

Small Partial Base Section Shown in Blue

Large Partial Base shown in Blue

Front Side of the Label
Segmented Label Base Construction -Expanded Content Labels
Segmented label base constructions are used when it is necessary to wrap a booklet label around one or more edges of a box or carton. As illustrated below it uses “2 base section” so the label is able to bend and adhere correctly around corners or tight radiuses. It is important to have all the packaging component dimensions when designing this type of label.

2-Base Section Shown in Blue

Front Side of the Label
- Flat label with ECL
- Multi-Wrap
- Encapsulated Tear off leaflet
- Back label with leaflet
- Back label with stitched booklet
- Back label with glue bound booklet
- Tear off leaflet with zipper opening
- Thermal transfer
- Laser
- Hot stamp
- Data lase
- Partial Lamination
- Full Lamination
Patterned Lamination for Imprinting

Patterned Lamination leaves an unlamented area for Imprinting.

Label Example
Fully Laminated - ECL

Full Lamination shown in pink

Label Example
Add paragraph about flexibility about shape/size/formats. how versatile ECLs are
- Round Bottle
- Square Bottle
- Vial
- Syringe
- Ampule
- Carton
- Auto Injector
- and More
ECL Questions?
Not sure of what you need for your application ? One of our packaging specialist will be glad to help.
Why choose CCL for Expanded Content Labels
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CCL Healthcare is market leader custom cGMP printed packaging solutions. We offer the industries largest array of printed packaging and functional secondary packaging products. The products shown on the website are only a small sampling of the formats, constructions, and configurations. To discuss your unique or custom packaging needs, please contact a packaging specialist.
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