The second-course, Impact of Smart and Connected Product Packaging in the Pharmaceutical Industry, revealed the possibilities available through Bluetooth low energy (BLE) technology. The pandemic has demonstrated the importance of traceability through the supply chain, cold chain, and in the fight against counterfeit goods. There has been a shift to integrate these capabilities into packaging. Tracking products through interactive ways is becoming a standard. Therefore, brands are moving in the direction of using technologically advanced physical packaging.